A creative and brand professional with experience in digital design, media, and advertising, specializing in shaping brand strategy, positioning, and cross-channel campaigns. I worked for both big companies as well as boutique marketing agencies. I'm familiar with processes, challenges and opportunities that companies face on a daily basis.
My passion lies in visual communication, advertising, and design, with a strong focus on user-friendly experiences. I strive to stay on top of industry trends and technologies, bringing fresh, strategic thinking to every project.
Design is everywhere, and I had the opportunity to shape creative strategy across creative agencies, in-house studios, and companies in various industries.
I honed my skills in web design and online advertising before expanding into a broader range of communication disciplines. I shaped corporate style guides, and planned multi-channel creative campaigns, delivering compelling storytelling that engages and inspires.
As a digital all-rounder I thrive on new challenges by creating impactful visual systems and translating brand strategy into actionable guidance.
• Provided strategic creative direction and design guidance, ensuring cohesive brand messaging across web, graphic design, and advertising for medium-sized companies such as TryMoin Coffee and eRecht24.
• Framed complex digital campaign challenges and guided design-led innovation in Film and Gaming entertainment projects.
• Adapted international campaigns, ensuring local relevance while maintaining brand integrity.
• Defined communication strategy frameworks for online campaigns, integrating insights, business goals, and design-led solutions.
• Provided creative direction for creative campaign photoshoots.
• Directed cross-media campaigns and developed creative concepts to optimize messaging and validate business impact.
• Led creative strategy and brand positioning for campaigns across TV shopping and online platforms.
• Developed communication strategies and visual concepts, ensuring marketing initiatives supported business objectives and reinforced brand identity.
• Coordinated cross-departmental efforts to maintain brand consistency and align campaigns with strategic goals.
• Guided digital campaign strategy and concept development across email, web, and affiliate marketing channels, translating business goals into actionable frameworks.
• Collaborated with account managers to prioritize initiatives, manage ambiguity, and optimize workflows for design-led outcomes.
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"[Hubert] has proven to be disciplined, reliable and able to work with regard to deadlines. [He] has shown great enthusiasm in finding solutions to creative and partially technical tasks, with a strong attention to detail."
"Hubert proved to be a well-rounded digital designer with strong coding understanding and an intuitive eye for good design and layout. He worked on various creative projects [...] I have no reservations in recommending Hubert as a very capable digital designer."
"[Hubert] owns extensive and versatile skills that he put confidently and skillfully in practice. [...] His quick wits made it possible for him even in the most trying situations to survey the bigger picture and to recognize the most essential aspects. He's always shown self-initiative and identified himself with the tasks and the company while also convincing through his immense dedication."
"Hubert is an excellent Designer and amazing person, as well. We could always rely on him with every task and deadlines were always kept on time. His designs are outstanding and helped our company grow a lot. I’d consider Hubert as a very positive, outgoing and amazing Designer!"
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Conceptualization of a slimmed-down setup process
Creative direction shapes the vision and ensures every element aligns to tell a cohesive, impactful story that resonates with the audience.
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Design for fitness brands, creating user-friendly, engaging, and visually appealing experiences.
Creative direction shapes the vision and ensures every element aligns to tell a cohesive, impactful story that resonates with the audience.
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Development of a user friendly app layout and a functional interface for a snack kiosk
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Design for the fashion niche: user-friendly, engaging, and visually appealing experiences that keep visitors connected and drive results.
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A journey of designing the VolunTrip app concept for a travel community.
A glimpse into the case study for Dekoora - a German local brand in Berlin that turns homes into personal, empowering spaces with handcrafted, sustainable wall art.
