A glimpse into the case study for Dekoora - a German local brand in Berlin that turns homes into personal, empowering spaces with handcrafted, sustainable wall art.
I conceptualized a marketing strategy for the informal "Galentine's Day" based on visuals with organic forms, dazzling colors, and playful graphics to convey warmth, joy, and cosiness of Dekoora's homely wall art. The concept included strategic ideas for social media, influencer marketing and email campaigns.
The marketing strategy focused on ideas with real impact. My case study outlined a complete marketing concept, starting with the first three strategic actions to elevate the brand’s presence. It also included an influencer marketing approach and a comprehensive email marketing concept for newsletters and campaigns. The result was a concise yet powerful strategy designed to effectively promote the brand’s product line, "Friendship Connects Hearts."
Keep the narrative human - focus on the "why", not just the "what". Make the impact clear and relatable. And most importantly... let the passion behind the work shine through.
My approach was multi-platform. It covered Instagram and TikTok, as well as Google ads and email marketing.
Instagram and TikTok serve as the primary platforms for showcasing Dekoora’s products in a visually compelling way. Instagram focuses on high-quality imagery, Reels, and influencer collaborations, while TikTok leverages creative short-form videos to drive virality and promote the brand in a playful, engaging manner.
Google Ads and email marketing support targeted outreach and purchase incentives. Google Ads guide potential customers to the website through relevant search terms, while remarketing campaigns reinforce brand recognition. Email newsletters strengthen customer loyalty through exclusive discounts, product launches, and seasonal décor inspiration.
As a creative strategist I developed visual concepts to demonstrate how the idea would translate across multiple formats. This included designing content for various social media image and video placements, ensuring consistency and impact across platforms. Mobile-first visualization was a key focus, allowing me to show how the creative performs in real user environments and maintains its effectiveness on mobile devices.
.jpg)
This is a two-year journey of designing the VolunTrip app, a travel community with a growing number of users.
