Newsletters are a strong tool for marketing purposes.
Well-designed emails not only grab attention but also create a cohesive brand experience that keeps customers coming back. I focused on creating clean, visually appealing layouts that are easy to navigate, with clear calls-to-action that guide the reader.
Online advertising is more than selling - it's storytelling. When done with purpose, it bridges the gap between brands and hearts, turning fleeting moments into lasting connections.
I started my designer career with emails. Thanks to newsletter creation I learned a lot about grid systems and coding. Eventually, I outgrew the narrow email layouts, but I will never forget the basic concepts that were very helpful for my further learning as web designer at a later stage.
I understand the importance of email design in marketing - it’s a direct line to your audience and a key tool for driving engagement and conversions. Well-designed emails not only grab attention but also create a cohesive brand experience that keeps customers coming back. I focus on creating clean, visually appealing layouts that are easy to navigate, with clear calls-to-action that guide the reader. From choosing the right fonts and color schemes to optimizing for mobile devices, I ensure each email is both functional and aesthetically pleasing, helping businesses make a lasting impression and increase their email marketing success.
Some of my clients included British luxury brands such as Hockley, Duchamp, Cordings and Heidi Klein.
Heidi Klein is a luxury swimwear and beachwear seller for which I designed a lot of emails and banners to boost their brand's exposure. These designs were characterized by clean layouts, the use of a lot of white space, and stylish imagery that conveyed summer, sun and positive holiday vibes.
I had the privilege of designing numerous banners and emails for Cordings, Britain’s most loved country clothing brand since 1839. Known for their timeless, classic country wear crafted from the finest British tweed and traditional cloth, it was essential that the designs reflected the brand’s rich heritage and elegance. I created visually striking banners and email campaigns that showcased their iconic pieces while maintaining a refined, sophisticated aesthetic that resonated with their loyal customer base. By focusing on clean layouts, carefully chosen typography, and imagery that captured the essence of British country life, I helped Cordings enhance their digital presence while staying true to their storied legacy.
A glimpse into the case study for Dekoora - a German local brand in Berlin that turns homes into personal, empowering spaces with handcrafted, sustainable wall art.
.jpg)
This is a two-year journey of designing the VolunTrip app, a travel community with a growing number of users.